1948 Lone Ranger Frontier Town: Cheerios Cereal premium
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Lone Ranger Frontier Town Shipping/Handling: $5.00 for any order to addresses in U.S. except records or where "Heavy/Bulky Surcharge" is noted in item description. Please see order form for record shipping/handling charges, and contact us for shipping surcharge amounts to non-U.S. addresses.
(To order see Order Form )
Lone Ranger Frontier Town Cheerios Cereal Premium
My husband's father faithfully ate enough Cheerios in 1948 to help him collect the entire Lone Ranger Frontier Town.This required 9 different Cheerios cereal boxes just for the extra structures, each cereal box back containing a few of the 71 possible pieces needed to fill up the four section maps. Each section map (Northwest, Southwest, Southeast, or Northeast) was obtained for 10 cents plus a Cheerios box top.
When each piece was cut out and assembled, a miniature structure resulted, making it possible to follow the radio stories of the Lone Ranger with a tangible, touchable item to look at when Brace Beemer on the radio show mentioned the specific places the Lone Ranger went. Imagine how this filled out the radio descriptions! If the Lone Ranger went to the Powderhorn Land Office, you could see its two-story Western front and green roof as well as hear the creaking of the door as Brace Beemer opened it to enter.
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When all of the pieces were put together, a magnificent frontier town materialized, four feet by four feet, complete with a miniature of the Outpost General Store, the Silver Dollar Cafe, the Wells Fargo Express Office, the Powderhorn County Jail, the Lazy Y Ranch House, and many other places mentioned in the Lone Ranger radio shows during 1948. Bridges, a Union Pacific Railroad train station, and even the Lone Ranger's secret hideout were included.
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The Northwest and Southwest Sections include the Adobe Village, the Lazy "Y" Ranch, and buildings on the west side of the main street, like Mother Willard's Rooming House and The Outpost General Store.
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The Northeast and Southeast Sections include the buildings east of the main street (like Joe Jolly's Branding Iron Shop) and the Lone Ranger's Secret Hideout.
It would take a rare man to willingly eat all those Cheerios, and from what we can tell, the Lone Ranger Frontier village is rather a rare find. We did find references in one book (Rex Miller, The Investor's Guide to Vintage Character Collectibles , Krause Publications, 1999) which suggested the value of the entire set, mint, uncut, would be $9,000.00, and one section plus one box complete would be worth $1,100. More realistically, perhaps, there was a sale on eBay of the complete set, unpunched, in December of 2003 for $3.300.00. We have set our price at $2,900.00 using that as a benchmark.
This Frontier Town was played with, although carefully, so it is not uncut on the backs of the cereal boxes -- it is all assembled. This was owned by a 10-year-old boy, not a collector, back in 1948. Some pieces have been taped to hold the tabs in the slots, etc., but they are still in very good condition. One of the section maps is torn -- the 10-year-old was an Iowa farm boy, who didn't understand that the arid Wild West land wasn't suitable for growing corn and wheat, so he added extension pages on which he plotted out corn fields and wheat fields, and the tape from one extension apparently stuck to one of the sections as it was unfolded -- but when the section maps are in place the tear cannot be seen.
Some of the "pieces" in the Frontier Town contained multiple parts, like Number 41, the Lazy Y Ranch Corral, which had 6 sections of fence. The only item we know of that is missing from our Lone Ranger Frontier Town is one section of the corral fence (we have five sections instead of 6), and it looks like there would have been some tabs ("fence locks") that slipped into the notches of the fence:
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However, the fence rails do stand up without the tabs.
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All in all, a remarkable amount of detail is evident in the buildings and terrain of this very desirable frontier town.
The simple fact that this town was saved at all is evidence that it was treasured. Considering that this Frontier Town is over 60 years old, it is in remarkably good condition. Main Street is still ready for the echo of the Lone Ranger's hearty cry of "Hi-Yo Silver, Awaaaaaayyy!"
Packaging: When you're not displaying and admiring your Frontier Town, you will need a good way to store it. We have compartmentailized a box so that the little buildings and the maps can be safely stored in an area approximately 21 x 14 x 6 1/2 inches.
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Lone Ranger Frontier Town -- $2,900.00
Heavy/Bulky Shipping/Handling surcharge to be arranged: contact us
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. . . 4. Send your order with a check or Money Order to us at the address
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